Corporate Responsibility
Travel with Purpose
At My XO Adventures, our mission goes far beyond showing guests beautiful places. We believe in travel that builds bridges — connecting people, cultures, and nature in ways that leave a lasting impact. Every experience we create is meant to inspire curiosity, compassion, and respect for the world around us.
We’re passionate about crafting journeys that touch the heart, and we’re equally mindful of how travel shapes the future. The lessons we learn on the road have the power to open minds, challenge assumptions, and remind us of our shared humanity. That’s what responsible travel means to us.
Inspiring the Next Generation
We recognize the incredible influence travel and education can have on young people. A single journey can shift perspective, spark empathy, and plant the seeds for lifelong curiosity.
Through youth outreach, community partnerships, and storytelling, we work to make the world feel a little smaller and more connected. When a young traveler learns about a new culture, listens to an elder’s story, or sees a place they’ve only read about, something inside them changes. That’s the kind of transformation we believe in, one that begins with experience and grows into understanding.
Sustainability and Stewardship
We operate in some of the most breathtaking landscapes in the country, including South Dakota’s Black Hills and Badlands, and we treat them with the respect they deserve. Every decision we make — from waste reduction to route design — considers our environmental footprint.
We believe that caring for the land is part of the journey. Our guides share the importance of leaving no trace, preserving wildlife habitats, and treading lightly on fragile terrain. We work with local partners to promote sustainable tourism practices so that future generations can experience these places just as they are today: wild, beautiful, and alive.
Supporting Local Communities
Our work wouldn’t be possible without the people who call these places home. We collaborate with local businesses, artisans, and storytellers to ensure that tourism supports, rather than disrupts, the rhythm of community life.
Whether it’s sourcing locally made goods, highlighting Native voices, or investing in regional programs, we believe in giving back to the people who make our journeys meaningful. By supporting local economies and honoring cultural heritage, we help strengthen the very communities that welcome our guests with open arms.
Education Through Experience
Every tour is an opportunity to learn about history, nature, and ourselves. We encourage guests to approach each destination with curiosity and humility, knowing that real education happens when we listen as much as we explore.
Through thoughtful storytelling, interpretation, and shared experience, we hope to deepen understanding of the places we visit and the people who shape them. Travel becomes a classroom without walls, where every conversation, trail, and horizon holds a lesson waiting to be discovered.
A Shared Responsibility
Corporate responsibility at My XO Adventures isn’t just a policy; it’s part of our identity. It’s in how we treat our guests, how we protect the land, and how we connect with the people who make every adventure possible.
We believe travel can be a force for good — a way to bridge divides, foster empathy, and celebrate the beauty of our differences. Each journey we lead carries that intention, guiding both our guests and our team toward something greater than the road ahead.
Caring for the Land
Our guides are deeply committed to protecting the places we explore. On every tour, they take time to pick up litter and leave each area better than they found it. This simple act is part of our promise to care for the land that gives so much to all of us. It’s not about perfection, but participation, showing guests that stewardship begins with small, consistent actions. Whether it’s collecting a stray bottle along a trail or encouraging mindful habits, our team leads by example, reminding everyone that the Badlands and the Black Hills deserve respect, gratitude, and care.